Marketing Tools Your Community Needs
Whether you're looking to pre-sell units in an developing cohousing community or market an existing community, Comuna has what you need. The core of our services is resources and training for groups to use Customer Relations Management (CRM) systems - systems that help you keep track of and follow up with potential buyers in a way that makes them actually want to buy in to your community.
You've Dreamed About It. Let's Get it Built.
What separates successful cohousing groups from those that fail to launch?
The Cohousing movement in the U.S. started about 30 years ago. Since then, only around 160 communities have been built, but hundreds of other initiatives have started and failed. What separates those that fail from those that succeed?
Most groups drastically underestimate the importance of marketing their development. In fact, as Katie McCamant, the mother of the cohousing movement in the U.S. remarks, a group that wants to succeed should make "marketing their number one priority".
For most potential buyers, Cohousing is a radical departure from the standard single family home development pattern. To break free, potential buyers need more than just a house - they need community. Specifically, a community they can trust enough to undertake the adventure of living together.
Buyers need to feel known. And a good marketing plan will make it possible for you to get to know your potential new neighbors just as much as it will help them get to know you.